Nimble Aid

Logo Design-College Project, 2016

This was a college assignment. The project brief was to think of a new product, service or a campaign and design a brand image for it.

CONCEPT

The product I chose was a First-Aid vending Machine and the name that was given to the company was NimbleAid. The name is Self explanatory. NimbleAid is a medical vending machine that provides convenient and fast access to First-Aid whenever needed. It is very innovative to the market and can be placed anywhere. It comes in very handy since not a lot of people prefer to carry first aid kits along with them. Minor injuries are unpredictable and at times to go look for chemists is not a very feasible option, so First-Aid vending machine is the best option since it is readily available and easy to use. It offers medical kits (of 3 types) to loose medicines. The ideal location for the NimbleAid vending machine is at a waterpark, shopping malls, air grounds, petrol pumps, musical events, sports complex or at any sporting event where there is a probability of being injured.

•Not many people carry around a first-aid kit with

them.

•The machine will help people who need First-Aid

when they don’t have the supplies they need on hand.

•Being a sportsperson myself, I was a part of a sporting

event when I got injured and was in a need of First-Aid

but there was none around.

•Hiring an employee to sell the medical supplies at

sporting event would be too costly for the

organisation..

RATIONALE OF CHOOSING THIS PROJECT